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cnn.com/2021/02/22/bus… Probably long overdue. Im sure they'd be happy to suggest a cool cherokee word to rename it but their people aren't a comodity to buy or sell
"Our vehicle names have been carefully chosen and nurtured over the years to honor and celebrate Native American people for their nobility, prowess, and pride,"

Honor and celebrate them how? Do you give a portion of your profits to the tribe whose name you use? Did you ask them to use it beforehand. You can't honor someone while actively excluding them.