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The Real Google+ Numbers


#Forbes #Google+Death

The number of truly active users on Google GOOGL -0.95%+ is significantly less than 1% of the total 2.2 billion Google users, according to a study published on April 14, 2015 by Eric Enge at Stone Temple Consulting, a digital marketing firm with offices in Boston and California.

Enge analyzed more than 500,000 randomly selected Google+ profiles. Since a Google profile is created automatically when people sign up with Google, it was no surprise to find that 90% of the people with profiles on Google+ had never posted publicly there at all. Enge extrapolated this analysis across the 2.2 billion users on Google and concluded that while the “active profiles” on Google+ amount to 111 million users, only 6.7 million users have 50 or more posts ever, and only 3.5 million have 50 or more posts in the last 30 days.