9. Facebook's CEO has a documented history of unethical behavior. From the very beginning of Facebook's existence, there are questions about Zuckerberg's ethics. According to BusinessInsider.com, he used Facebook user data to guess email passwords and read personal email in order to discredit his rivals. These allegations, albeit unproven and somewhat dated, nonetheless raise troubling questions about the ethics of the CEO of the world's largest social network. They're particularly compelling given that Facebook chose to fork over $65M to settle a related lawsuit alleging that Zuckerberg had actually stolen the idea for Facebook.
8. Facebook has flat out declared war on privacy. Founder and CEO of Facebook, in defense of Facebook's privacy changes last January: "People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time." More recently, in introducing the Open Graph API: "... the default is now social." Essentially, this means Facebook not only wants to know everything about you, and own that data, but to make it available to everybody. Which would not, by itself, necessarily be unethical, except that ...
7. Facebook is pulling a classic bait-and-switch. At the same time that they're telling developers how to access your data with new APIs, they are relatively quiet about explaining the implications of that to members. What this amounts to is a bait-and-switch. Facebook gets you to share information that you might not otherwise share, and then they make it publicly available. Since they are in the business of monetizing information about you for advertising purposes, this amounts to tricking their users into giving advertisers information about themselves. This is why Facebook is so much worse than Twitter in this regard: Twitter has made only the simplest (and thus, more credible) privacy claims and their customers know up front that all their tweets are public. It's also why the FTC is getting involved, and people are suing them (and winning).
6. Facebook is a bully. When Pete Warden demonstrated just how this bait-and-switch works (by crawling all the data that Facebook's privacy settings changes had inadvertently made public) they sued him. Keep in mind, this happened just before they announced the Open Graph API and stated that the "default is now social." So why sue an independent software developer and fledgling entrepreneur for making data publicly available when you're actually already planning to do that yourself? Their real agenda is pretty clear: they don't want their membership to know how much data is really available. It's one thing to talk to developers about how great all this sharing is going to be; quite another to actually see what that means in the form of files anyone can download and load into MatLab.
5. Even your private data is shared with applications. At this point, all your data is shared with applications that you install. Which means now you're not only trusting Facebook, but the application developers, too, many of whom are too small to worry much about keeping your data secure. And some of whom might be even more ethically challenged than Facebook. In practice, what this means is that all your data - all of it - must be effectively considered public, unless you simply never use any Facebook applications at all. Coupled with the OpenGraph API, you are no longer trusting Facebook, but the Facebook ecosystem.
4. Facebook is not technically competent enough to be trusted. Even if we weren't talking about ethical issues here, I can't trust Facebook's technical competence to make sure my data isn't hijacked. For example, their recent introduction of their "Like" button makes it rather easy for spammers to gain access to my feed and spam my social network. Or how about this gem for harvesting profile data? These are just the latest of a series of Keystone Kops mistakes, such as accidentally making users' profiles completely public, or the cross-site scripting hole that took them over two weeks to fix. They either don't care too much about your privacy or don't really have very good engineers, or perhaps both.
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